The skincare industry has had a reputation of being dominated by women. You can go into any store and almost all of them will have beauty aisles that are heavily marketed to the female consumer. However, healthy skin is not gender specific and so is ageing.
Men in their 20s are usually balancing between work schedules, physical exercises, night life, and hours in front of the screen. The energy levels might be high, but the fatigue can be reflected on the under-eye area. Out of the many skin issues, experts note that dark circles, puffiness and early fine lines are a few top concerns to show in men during their 20s, which is mostly way earlier than anticipated.
During a prior engagement with us regarding men’s skincare, Dr Ruben Bhasin Passi, Consultant Dermatologist at CK Birla Hospital, Gurugram, had highlighted that the traditional understanding of skincare has been a female domain, yet it is time to pay attention to skin care in men. The face around the eyes is sensitive, and being careful in your 20s can prevent the onset of the ageing process.
Why the Under-Eye Area Needs Extra Care
Even though men’s skin is generally thicker and oilier than women’s, the skin around the eyes is naturally thin and weak. It has fewer oil glands and is more likely to get dry, creasy and pigmented. Additionally, daily shaving, sun exposure, stress, lack of sleep, and dehydration can accelerate collagen breakdown. Over time, this can lead to fine lines and tired-looking eyes.
According to experts, starting early is about prevention, not correction.
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When Does Skin Ageing Start In Men?
Collagen production starts to gradually decline in the mid-to-late 20s. Although this does not instantly cause wrinkles, lifestyle habits during this phase influence how the skin ages later.
According to Dr Passi, using preventive skincare such as eye cream can help to preserve the skin's elasticity and hydration, reducing the intensity of ageing signs in the 30s and 40s.
Benefits of Using Eye Cream in Your 20s for Men
Incorporating an eye cream into a simple routine can help in many ways, including:
- Make eyes less puffy due to insomnia
- Reduce puffiness from lack of sleep
- Slow down the appearance of fine lines
- Improve the appearance of dark circles
- Support collagen health
What Should Men Look For?
Studies suggest that lightweight, non-greasy formulations work best for anyone, irrespective on the gender. A few ingredients that help the most to keep the eyes looking bright and healthy are:
- Caffeine to reduce puffiness
- Hyaluronic acid for hydration
- Peptides to support collagen
Additionally, sunscreen during the day is also essential as UV radiation is among the major causes of premature ageing.

Ideal Skincare Routine For Men
Men do not require complex skincare procedures. A basic routine can work wonders. Here’s a guide for beginners:
- Cleanser
- Moisturiser
- Sunscreen
- Eye cream
Bottomline
Skincare isn’t just for women. Starting eye care in your 20s can help men prevent premature ageing and maintain healthier-looking skin.
FAQ
1. Is eye cream necessary for men?
Yes. The under-eye area is delicate, and preventive care can delay visible ageing.2. At what age should men start using eye cream?
Preventive skincare should be started in the mid-to-late 20s.3. Are eye creams effective in reducing dark circles?
It can improve hydration and reduce puffiness, but lifestyle factors like sleep and stress also play a major role.
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Current Version
Mar 02, 2026 16:31 IST
Modified By : Tanya Srivastava Mar 02, 2026 16:31 IST
Modified By : Tanya SrivastavaMar 02, 2026 16:31 IST
Published By : Tanya Srivastava
Reviewed By : Dr Ruben Bhasin Passi