A report by Allied Market Research stated that the Indian sexual wellness market generated around USD 1.15 Billion in 2020 and is projected to touch USD $2.09 Billion by 2030. It also shared that the surge in online shoppers owing to the availability of more product choices and a rise in awareness about sexual products are the primary drivers of the growth in India’s sexual wellness market.
Dr Manmohan Singh, Vice President of Medical Affairs, Nirvasa Healthcare adds, “the evolving moralities, acceptance of feminist theories, availability of new contraception methods, and access to remote consultations further encourage the need to have discussions around sexual and reproductive health and recognize it as a necessity. However, to develop an understanding of this revolution, we must understand the shift to digital healthcare is redefining the meaning of sexual wellness.”
Digital Health Clinic's Role in Revamping Sexual Wellness
The advancement in digital healthcare has made it possible for patients to obtain online sexual health consultations and services with ease, regardless of their age, gender, sexual orientation, and location. Similarly, in the case of healthcare providers, digital health clinics have enabled them to enhance their services and offerings by facilitating open and non-discriminate, non-judgemental, communication, timely assistance, and tailored treatment plans.
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Dr Singh quotes, “Today’s leading healthcare providers are working towards providing end-to-end patient care in order to fulfil unmet needs. These digital healthcare platforms are emerging as a ‘one-stop solution’ for patients particularly keen on consulting with medical professionals remotely. Digital healthcare is an apt solution to break social barriers to seeking care related to sexual issues.”
This makes the digital healthcare model ideal for delivering sexual healthcare, while its discrete nature further encourages individuals to seek the required support without hesitance.
Role of Digital Healthcare and AI
Many health tech platforms are helping to bridge the gap by providing holistic and professional patient care via free online consultations through telehealth with qualified doctors. They are utilising the latest advancements in AI and telemedicine to diagnose the issues and develop personalised treatment plans for prompt patient care delivery. Technology coupled with professional expertise has made it easier to get quality solutions for sexual health issues and also encourages patients to track their progress and seek follow-ups.
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“Above all, the ease of availing advice of medical professionals and timely healthcare delivery makes it possible to receive quality care at affordable costs. These digital healthcare platforms are helping patients overcome their hesitance and obtain the necessary medical advice without delay. If utilised and accessed properly, online healthcare platforms can help fill the gaps in the sexual healthcare segment. Their success can have a transformative impact on patient outcomes,” shares Dr Singh.
Conclusion
“Digital health players offering sexual wellness services and support have significantly helped patients avail of clinical consultations faster and at an affordable cost. They encourage patients to seek support and treatment from qualified doctors and healthcare professionals without hesitancy,” says Dr Singh. “However, improving the digital healthcare space’s access to more funding and advanced innovations can help them enhance their reach and quality of services,” he adds.
In a nutshell, experts also believe that breaking taboos, democratising knowledge, and prioritising the quality of patient care can help transform this health segment. Additionally, the smooth dissemination of sex education and the importance of sexual wellness can benefit patients.