In a recent directive, the Ministry of Commerce and Industry has urged e-commerce platforms to reconsider the classification of certain beverages, including Bournvita, within the category of "health drinks." According to the Ministry's communication dated April 10th, there is no explicit definition of a "health drink" under the Food Safety and Standards Act (FSS Act 2006).
This move follows a year-old controversy surrounding Bournvita, which raised concerns over its elevated sugar content. The National Commission for Protection of Child Rights (NCPCR) took action after an investigation, prompted by a revealing video highlighting the drink's high sugar levels. The NCPCR deemed Bournvita's commercials as "misleading," particularly in their claims of various health benefits associated with consumption.
The absence of a clear definition for "health drinks" under regulatory frameworks suggests a need for reevaluation. It underscores the importance of accurate labeling and transparent marketing practices, especially concerning products targeting vulnerable demographics like children.
Surprising Sources of Sugar in Foods and Drinks
Amidst growing awareness of the detrimental effects of excessive sugar consumption, it's crucial to recognize that sugar hides in unexpected places, beyond just sweets and desserts. Here are some surprising culprits as per Ms. Rajeshwari V. Shetty, HOD (Nutrition & Dietetics), SL Raheja Hospital, Mahim:
Breakfast Cereal
Some breakfast cereals marketed as healthy options may contain substantial added sugars. Choosing high-fiber, low-sugar alternatives or preparing homemade breakfasts can promote better nutritional outcomes.
Protein Bars
While perceived as a nutritious snack, many protein bars contain significant added sugars. Reading labels and selecting options with lower sugar content is advisable.
Sports Drinks
Marketed as rehydration solutions, sports drinks often contain high levels of added sugars. Unless engaging in prolonged, intense exercise, water remains the optimal choice for hydration.
Granola
Often touted as a health food, granola can harbor considerable amounts of added sugars. Opting for varieties with less added sugar or making homemade versions can offer a healthier alternative.
Low-Fat Yogurt
Despite its reputation as a health food, low-fat yogurt can pack a considerable amount of added sugar. Opting for plain yogurt and adding fresh fruit allows for better control of sugar intake.
Ketchup
A ubiquitous condiment, ketchup is surprisingly high in sugar. Moderating portion sizes and opting for reduced-sugar versions can help manage sugar intake.
Canned Fruit
While fruit itself contains natural sugars, canned fruit preserved in syrup can significantly increase sugar intake. Selecting varieties preserved in juice or opting for fresh fruit is preferable.
Fruit Juice
While fruit juice may seem like a healthy choice, many varieties contain added sugars. Choosing 100% fruit juice or whole fruits can provide nutrients without excessive sugar.
Chocolate Milk
Despite its nutritional value, chocolate milk can be laden with added sugars. Balancing consumption with overall dietary sugar intake is essential.
Cereal Bars
Often marketed as convenient snacks, cereal bars can be high in added sugars. Opting for options with higher fiber and protein content can offer a healthier alternative.
The Bottomline
The Ministry's directive regarding the classification of beverages like Bournvita emphasizes the need for clearer regulatory standards in the food and beverage industry. Simultaneously, recognizing the prevalence of hidden sugars in various foods and drinks underscores the importance of informed consumer choices and transparent labeling practices. By fostering greater awareness and scrutiny of sugar content in everyday products, individuals can make healthier dietary decisions, contributing to overall well-being and reduced risk of associated health conditions.