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Poshan Pakhwada is a nationwide campaign aimed at combating malnutrition and promoting healthy lifestyles. This year, it is set to begin its 7th edition from April 8 to April 22, 2025. Organised by the Ministry of Women and Child Development under the Poshan Abhiyaan initiative, this year’s focus is on four key themes: the critical first 1,000 days of life. It also aims to popularise the beneficiary module of the Poshan Tracker, managing malnutrition through the Community-Based Management of Acute Malnutrition (CMAM) approach. The campaign seeks to enhance the health and well-being of women and children across India.
Poshan Pakhwada 2025 Dates and Duration
The Ministry of Women and Child Development is celebrating the 7th #PoshanPakhwada starting today.
This year’s Poshan Pakhwada focuses on 4 key themes
🔸Care during the first 1,000 days of life.
🔸Popularisation of the beneficiary module of the Poshan Tracker.
🔸Effective… pic.twitter.com/uIk1HL2FNJ
This year, Poshan Pakhwada 2025 will be observed from April 8 to April 22. It will be spanning 15 days. This period is crucial for engaging communities in nutrition-related activities and promoting awareness about the importance of early nutrition and healthy lifestyles.
Poshan Pakhwada Themes and Objectives
This year’s edition emphasises four major themes:
Focus on the First 1,000 Days of Life
This period is critical for a child's growth and development. The Poshan Pakhwada aims to improve maternal nutrition. It also promotes practices like exclusive breastfeeding and complementary feeding.
Popularisation of the Beneficiary Module of the Poshan Tracker
The Poshan Tracker is a digital tool in the form of an app, designed to monitor and track nutritional outcomes. By popularising its beneficiary effects, the initiative seeks to enhance community participation and ensure that services reach the beneficiaries effectively.
Management of Malnutrition through CMAM
माननीय प्रधानमंत्री श्री @narendramodi जी के दूरदर्शी नेतृत्व में, भारत एक सुपोषित भारत की दिशा में निर्णायक कदम उठा रहा है।
इस कड़ी में 7वां #PoshanPakhwada2025 आज से शुरू हो रहा है, जो 8 से 22 अप्रैल तक कुपोषण की रोकथाम और स्वस्थ जीवनशैली को बढ़ावा देने पर केंद्रित है। pic.twitter.com/8vlKKDtcqW — Rao Inderjit Singh (@Rao_InderjitS) April 8, 2025
The Community-Based Management of Acute Malnutrition (CMAM) approach focuses on treating severe acute malnutrition in children. This theme aims to strengthen community-based interventions for early detection and treatment of malnutrition.
Promoting Healthy Lifestyles to Address Childhood Obesity
Childhood obesity has been increasing at an alarming rate. This theme encourages families to adopt healthy eating habits and regular physical activity to prevent obesity among children.
National Family Health Survey (NFHS)-5 (2019-21) reveals that the percentage of children under 5 years who are overweight has increased from 2.1% in 2015-16 (NFHS-4) to 3.4% in 2019-21 at the national level.
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What Is The Purpose of Poshan Tracker App?
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India is mixing technology with tradition to fight malnutrition through the Poshan Tracker app. This easy-to-use smartphone app was launched in 2021 and helps Anganwadi workers track children's growth, meals, and health in real-time. No more paper records, thanks to the digital application. By February 2025, every Anganwadi centre across India was using it.
Now, during Poshan Pakhwada 2025, even families can get involved as pregnant women, new moms, and parents of young kids can register themselves. They can monitor their nutrition progress by logging in to the Poshan tracker application. The Poshan Pakhwada login is available on the mobile as well as the official website. This smart system ensures no child gets left behind, combining modern tech with India's grassroots health network for a healthier future.
Poshan Pakhwada 2025 Activities and Initiatives
During Poshan Pakhwada, various activities are conducted across the country. Some of them include the following.
- Nutrition sensitisation camps are established to educate communities about the importance of nutrition, especially during the first 1,000 days of life.
- Regular monitoring of children’s growth will help identify early signs of malnutrition and ensure timely interventions.
- Ensuring accurate data on the Poshan Tracker through Aadhaar Verification will streamline service delivery and reduce registration pendency.
- Tools like nukkad nataks, community radio, and celebrity-led campaigns will be used to spread awareness and encourage behavioural change.
Poshan Pakhwada 2025 Significance and Impact
Poshan Pakhwada plays a vital role in addressing the nutritional challenges that the country faces. By focusing on early nutrition and community-based interventions, it aims to reduce malnutrition rates and improve overall health outcomes for vulnerable populations. The integration of technology, such as the application, Poshan Tracker, enhances the efficiency of service delivery and ensures that benefits reach the most needy.
Conclusion
Poshan Pakhwada 2025 is a big step toward creating a healthier India by tackling malnutrition and promoting healthy lifestyles. Through its themes and community-driven initiatives, the campaign seeks to empower families and communities to make informed choices about nutrition. India is working hard to fight malnutrition and the initiates help in mixing old wisdom with new ideas, training Anganwadi workers better, and getting whole communities involved. All of this leads to crucial milestones in this journey toward a malnutrition-free future.