The pigtailed little girl gazing at the star may discover a new galaxy, the boy clambering up the stairs may compose a symphony that brings joy and solace to a generation. Isn’t it amazing how your child’s mind is so active showcasing curiosity, imagination & relentless energy! It is because a child’s brain is more active than an adults’and it develops very rapidly in the initial years. In fact, Brain develops to 90% of its capacity by the age of 61! Experts agree that the early years are critical, and the determinants of a baby’s development include the genetic complement and environmental factors like nutrition&stimulation - interaction with parents and environment, playful activity and fun games, etc. The association between nutrition and brain functions has been recognized for almost a century. In fact, so strong is the evidence that nutrition impacts cognition, intelligence and vision, that you will actually notice a synergy between what pediatricians and nutritionists advise, and what grandmas say.
Though these nutrients are important, it may not always be possible to accommodate them into your daily foods in the adequate quantities. Many reasons may play a role like parents not knowing the exact nutrient quantity required for the child, children being fussy eaters, having smaller appetites, etc. With DHA and it being scarce in regular diets, it becomes more difficult. It is not found in plant sources. ALA is a nutrient found in plant sources and its conversion to DHA is 1-9% only.
So, for you all proud mothers out there, Junior Horlicks has come up with a new campaign which will help you get an insight into the importance of brain development for your little one and how the tasty health drink has DHA & other brain nutrients* that help in brain development and scientific formula helping in physical growth too.
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