Draft Of Drug And Magic Remedies Bill: Government Proposes 50 Lakh Fine On Ads Promoting Skin Fairness

The government is proposing 5-year jail and 50 lakh fine for advertising of products claiming to be fair, fat, thin, tall and have a magical effect.


Tavishi Dogra
Written by: Tavishi DograUpdated at: Feb 07, 2020 15:57 IST
Draft Of Drug And Magic Remedies Bill: Government Proposes 50 Lakh Fine On Ads Promoting Skin Fairness

Every day we see many advertisements on TV and newspapers, which claim to make you fairer, tall, fat! Some ads also claim to grow hair, increase sex performance, and make your mind sharp by consuming a product. These advertisements are misleading and promote body shaming. But soon, advertising and promoting such products may outweigh companies and celebrities. The government has proposed to amend the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 to curb misleading advertisements and false claims products. This proposal has been brought by the Ministry of Health and Family Welfare.

Scope of law will be extended


The Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, was enacted to prevent 'magical effect' advertisements of a product.

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Under this act, advertisements of magical prescriptions and medicines claiming to cure 54 diseases, conditions and disorders have been banned. But in the new proposal issued by the government, the number of these diseases, disorders and conditions has been increased to 78. Under the new rules, there will be certain amendments such as preventing premature ageing, speeding up the memory, increasing the length, increasing the length of sexual organs, increasing sexual performance.

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50 lakh fine and 5 years in jail

As per the current law, advertisements claiming to have miraculous effects or cures by magic (totka, tilism) etc., have only 6 months jail and fine in violation for the first time, and 1 year jail and fine on the second violation. But according to the new proposal, the fine will be increased to 50 lakhs and the punishment will be increased to 5 years.

The draft of the new Bill Drugs and Magic Remedies (Amendment) Bill, 2020 provides that if a company violates the rule for the first time, the person concerned should be punished with 2 years in jail and a fine of Rs 10 lakh. If the mistake is made again, the fine can be increased up to 50 lakhs and jail can be increased up to 5 years. 

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