Catchy Vegetable Names Make Kids Eat Greens

By  ,  Onlymyhealth editorial team
Dec 28, 2012

Catchy Vegetable Names Make Kids Eat GreensCatchy vegetable names can convince kids to eat them, suggests a new study. Researchers at Cornell University's Food and Brand Lab observed that kids have an aversion of vegetables, but they can be convinced if you rename veggies with a catchy name.

The researchers examined study pattern of the 147 students ranging from 8-11 years old students at five ethnically and economically diverse schools. At the schools, vegetable food items were renamed to ‘X-Ray Vision Carrots’, ‘Power Punch Broccoli’, ’Tiny Tasty Tree Tops’ and ‘Silly Dilly Green Beans’ or ‘Food of the Day’.

It was observed that changing the name of plain carrots to X-ray vision carrots increased the intake by 66 per cent, while there was an increase of 32 per cent when plain carrots were labelled as ‘Food of the Day’. Similarly, kids liked broccoli and beans after they were renamed to Power Punch Broccoli and Silly Dilly Green Beans. [Read: Go Veg, Be Happy]

In the second-leg of research, similar activity was conducted in two neighbouring New York schools, where researchers noted a similar response.


Read more Health News

Is it Helpful Article?YES12126 Views 0 Comment
I have read the Privacy Policy and the Terms and Conditions. I provide my consent for my data to be processed for the purposes as described and receive communications for service related information.
This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK