Every first week of August, the world unites to celebrate World Breastfeeding Week (WBW). It is a global movement championed by the WHO, UNICEF, and grassroots advocates since 1992. Born from the Innocenti Declaration to protect breastfeeding rights, this year (August 1–7, 2025) shines under the theme, “Prioritise Breastfeeding: Create Sustainable Support Systems”.
Why? Because breastfeeding isn’t just a personal choice, it’s a lifeline. It sets babies up for stronger immunity, smarter brains, and healthier futures while reducing mothers’ risks of breast cancer and diabetes. Yet myths and barriers persist. We spoke to Dr Kiran Coelho, Senior Gynaecologist, Lilavati Hospital and Research Centre, Mumbai, to separate fact from fiction and empower your journey.
Breaking the Biggest Breastfeeding Myths![1 - 2025-08-01T154022.665]( "World Breastfeeding Week 2025")
Dr. Kiran Coelho says many myths still cause confusion and worry for new parents. Here’s what she wants everyone to know:
Myth 1: "Breast milk isn’t enough in hot weather."
This just isn’t true. Even during India’s hot, humid summer, breast milk alone gives your baby all the hydration and nutrients they need during the first six months. No extra water or liquids are needed.
Myth 2: "Thin-looking milk means it’s not good enough."
Looks can be misleading. Breast milk comes in different textures and colours, sometimes looking clear or watery. Dr. Coelho explains that this is normal. The “thin” milk actually gives babies important fluids, while “creamier” milk comes later in the feed.
ALSO READ: What Is Hyperlactation Syndrome? Expert Shares Potential Causes Of Excessive Breast Milk Production
Myth 3: "Colostrum should be thrown away."
Colostrum, or ‘first milk’, is full of antibodies and nutrients. While some cultures value it, others still discard it by mistake. Dr. Coelho urges mothers not to waste this precious first milk, it is the original superfood for newborns.
How to Make Breastfeeding Successful![2 - 2025-08-01T154024.062]( "How to Make Breastfeeding Successful")
You don’t need to follow strict feeding schedules. Dr. Coelho recommends:
- Feed according to your baby’s hunger cues, not the clock. Babies know best when they are hungry or full.
- Don’t force a rigid routine. Feeding on demand helps meet both the baby’s nutritional and emotional needs.
- Watch for hunger signs like hand-sucking, moving the head toward the breast, or fussing, these mean it’s time to feed.
Nutrition for Mothers: Simple Steps for Great Milk
Worried about your own diet? Dr. Coelho says eating well is key for good milk supply and your own health:
- Choose meals with enough protein, whole grains, legumes, and good fats.
- Have a full glass of water at every feed to stay hydrated.
- Continue regular, balanced meals, no fancy foods needed, just wholesome Indian home-cooked food.
- Rest whenever you can, and don’t stress about “milk-boosting” foods, nutrition basics matter most.
Why the Way You Feed Matters![3 - 2025-08-01T151155.853]( "Nutrition for Mothers")
Getting a good, deep latch with plenty of areola, not just the nipple, in the baby’s mouth makes a big difference. This reduces soreness and ensures your baby gets enough milk. And don’t worry if your baby is sick, breastfeeding can continue, as breast milk changes its immune factors to help your baby fight off infections.
Quick Reminders
- Exclusive breastfeeding for the first six months is best.
- Add solids only after six months, but continue breastfeeding for as long as your baby wants.
- Breastfeeding during minor illnesses helps both mom and baby.
- Demand feeding is the simplest, most natural way to meet your child’s needs.
Final Thoughts
World Breastfeeding Week is a chance to empower new moms, bust myths, and encourage families to trust their instincts. Every mother’s journey is unique, but knowing the facts can make it easier and more rewarding.