Diwali is here…shopping list is hitting top of the mind, courtesy morning newspaper, big hoarding surrounding the city and frequently ticking shopping fest advertisement. Hitting the mall to buy gifts for self, family and friends could be a pleasure. But when this pleasure turns up into addiction; turns life into miserable condition making you suffer from an addiction commonly known as Shopaholism.
Mushrooming of new shopping malls and fuelled by the high disposable incomes of an increasing number of young Indians. Shopaholism, retail therapy, shop till you drop etc. are the popular terms for these emerging consumers.
This addiction triggers by an obsessive desire to shop which is medically termed as oniomania. “Festive seasons trigger shopping sprees in almost everyone. But if you are a woman and depressed, then chances of you may be suffering from a disorder are more. According to a study it has been found that around 60% of the total oniomaniacs patients are women only and the reason why it happens is still detectable makes the situation worsen” says Dr. Jitendra Nagpal, Consultant, Psychiatry, Moolchand Medcity, New Delhi.
Apart from women, recently there has been increasing shift amongst teenagers. With an increased availability of brands, shopping centres, this addiction is mounting in young generation too. Almost 25-30% of youngsters in the cities are suffering from it” added Dr. Jitendra Nagpal.
Some of the commonly known reason for this disorder is depression, boredom and emotional distress like anxiety, low self-esteem and peer pressure.
The shopping spree is accompanied by a guilt feeling, which often precipitates depression. Dr. Jitendra Nagpal explains that “Most of the patients are unaware of their condition when they come for consultancy and commonly characterized by the habits such as often forget what they have bought. On being complained by their family and friends about their purchases, they hide things they buy, feeling lost without credit cards, experience guilt and ashamed after a spending spree, etc.”
---Dr. Jitendra Nagpal, Consultant, Psychiatry, Moolchand Medcity, New Delhi
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