How Skin Nutrition is Shaping Up this Winter: Collagen and Ingestible Beauty Make their Way into the Mainstream

Winter has traditionally been a high involvement skincare season in India. However, the consumption pattern that is currently driving this category is quite dissimilar compared to even five years ago. It is no longer just thick moisturizers that are commonly purchased in winters. There is also an increasing trend among people toward skin nourishment.

Reports from Euromonitor and IMARC on the Indian beauty from within the market reveal that this sector in India has been expanding at approximately 12-15 percent CAGR in the past five years. There is expected acceleration by Redseer in this market as more people are switching toward beauty from within in winters due to dryness in skin caused by rising smog.

It is a landmark change in the Indian skin and wellness space, where consumers have been calling out for visible results, fewer steps, and sound ingredient science.

Why the Indian Winter Helps Accelerate Skin Nutrition Growth

Winters in India are not the same across the country. There’s arid weather in North India, dry air in western India, and pollution in major cities. The result of all three is the same – dehydrated, dull, un-even-toned, and tired-looking skin for consumers.

This is the perfect time for ingestible beauty in the Indian market. This is due to the presence of three major trends.

1. Ingredient IQ is on the rise

Increasingly, Indian consumers are aware of collagen peptides, glutathione, and ceramides. Dermatologists, nutrition experts, and influencers count among those who have led to this kind of awareness. This means that the concept of inside out beauty is no longer confined to a niche audience in metros.

2. Consumers want results with fewer steps

A simpler routine is now the aspiration of all ages. The addition of a scoop of collagen or antioxidants seems more doable than layering products on the face, particularly in the winters when the issues with the skin increase.

3. Pollution-caused dullness has long been an actual winter factor in India

Winter is the time when particulate matter increases in most Indian metros. It makes products based on antioxidants more appropriate since people always seek something to address radiance from within when their skin is exposed to pollution daily.

Collagen Drives Winter Demand for Ingestible Beauty in India

Collagen is presently one of the most searched-and-tested ingestible products in the Indian dermatology industry, right from online searched products to mainstream acceptance. Various studies have been shown in the Indian Journal of Dermatology, or accepted by the Dermatology and Aesthetic Surgery Forum circles in India, about how Collagen Peptides can assist towards increasing skin elasticity and hydration. The same results have been shown by dermatology journals worldwide, hence making Collagen the perfect winter product for the Indian climate.

The format also enjoys strong visibility across the retail space. Collagen supplements are now available both in the pharmacy channel and the modern trades as well as the main e-commerce platforms, making accessibility easier for the first-time users in the Indian market.

Branded companies are quickly working on innovations to cope with the demand for their products, and this has been observable with the emergence and offerings of companies like HK Vitals, who have come up with collagen formulas laced with vitamins and antioxidants.

Increasing Popularity of Antioxidants in Urban India

Antioxidants are set to become the new winter buddies in metro India. Vitamin C, resveratrol, and glutathione-based products are gaining momentum as people pay more heed to skin brightness and maintenance.

It is also because of daily exposure to pollution and screens that the skin ages faster and losing its brightness is quick. This is also what is making newer professionals rely on ingestible antioxidants that help illuminate and evening out their skin from inside. It is also because of its winter benefits that glutathione-based formulas are so much in demand.

Hydration-Focused Ingestibles Break Into the Mainstream Market

The dryness of the winters always impacts the Indian skin, whether it’s from the North or the South, and whether the person has normal, dry, combination, or any other kind of skin. Thus, hydration-centric ingestibles are slowly getting incorporated in the daily regime.

Contours catching includes:

• Hyaluronic acid combinations for hydrating equalisation
• Collagen peptides assisting in moisture retention

Such types of product supports the skin at a better level, and this is liked by the Indian customer, expecting both glow and hydration in the winter season.

How Skin Nutrition is Moving from Trend to Trust

The next phase of skin nutrition in India is emerging on the basis of trust rather than trends. With consumers becoming more educated about ingredient science and successful outcomes, ingestible beauty is fast transitioning from a novelty to a trusted practice in their beauty regimens. Dermatologist-led recommendations, science-driven offerings, and broader availability are adding strength to this segment. This is opening the way for offerings that look at delivering outcomes in areas like clarity, hydration, and strength, and certainly indicates a more stabilized market.

Note - This article is written by Brand Desk.