You might be the fiercest devotee of brand loyalty when it comes to beauty and might treat your perfect product as the Holy Grail but there might be some beauty truths that you do not know.
When a girl finds her ideal beauty product, she buys it in abundance and prays ferociously that it never gets discontinued. She wouldn’t budge to any information about other products. Here we spread out some biggest secrets behind the products that you use every day and the cosmetic companies don’t want you to know.
And not the product! Apply the old saying “Don’t judge the book by its cover”, here. The “shelf appeal” of the product often dupes women into buying it. We don’t want to apply on our face something that looks like prepared in a bakery so, for a fancy looking product, we are willing to lighten our pocket more than we intend to.
But, the ornamented packaging doesn’t mean the product will work any better. The glass jar is not as important as what is in that jar. A product packaged in a plastic container is cheaper than the one in glass jar. There's not necessarily a correlation in the price point of a product.
However, cosmetic companies dispute claims like these. Their stand being that there are significant differences in formulas that affect performance, longevity of wear, etc., and that these more expensive Research and Development costs, as well as ingredients, are what affect product pricing.
Sometimes, not in a good way, you might get more than what you have paid for. How is that bad? Well, more often than not, cosmetic companies may add ingredients that aren’t listed on the label. While FDA does put some regulations on cosmetic companies to not use ingredients that can harm the user, they don’t actually regulate or test cosmetic products.
The manufacturer can be the sole discretionary to test a product and in such cases, you will have to ask yourself if you trust your favourite beauty brand. The “all-natural” label slapped on some products might not be true after all. If a product has water in it, it must have a preservative. But a lot of labels that list botanical ingredients, leave out any mention of preservatives.
It is a safe bet for manufacturers when they assume that we don’t have a chemistry degree and use chemical names of ingredients to make them sound less scary or gross to us. Example: you'd probably be wary of slathering your face in formaldehyde (a known carcinogen), but you probably wouldn't bat an eye at "methanal" on the ingredient list.
The marketer company and the cosmetic chemist have very contact with each other, if any. Once the product is developed, the packaging is completely in the hands o marketing company. They might persuade you with words like “detoxifying”, “purifying”, and “renewing” but actually the manufacturer must have made just an anti-ageing cream with mango, or a night mask with sea algae.
To not fall for such bogus claims, read the label carefully. Ingredients are listed in order based on the percentage they make up in the product. If the key ingredient is listed at the last of the list it means the "detoxifying" or "anti-aging" ingredient makes up a tiny percentage of the product and will do you no good.
Even if you have opened it! While different stores set different return policies, most cosmetics counters will accept returns within a reasonable amount of time for almost any reason you give—even if it’s just that a foundation suddenly looked orange when you wore it in actual daylight vs. under the fluorescents. Only the sales person will act a little repulsive because the returns are taken out of their commission.
Just being aware can make you good. You just need to watch out for some things in your cosmetic products and look for others that can really help your skin.
For example, if you're looking for a great anti-acne product, avoid the harsh ingredients (like parabens), because irritating or drying products can make acne-prone skin overproduce oil, which means more acne and longer healing times. Great acne-fighting ingredients you should look for: salicylic acid (it kills the bacteria that causes acne), willow bark and licorice root (both are anti-inflammatory), citrus essential oils (like grapefruit and sweet orange), alpha hydroxy, clary sage (it helps with hormonal acne), honey (for its natural antiseptic properties), aloe vera juice, and camphor extract.
These secrets are not controversial but surprising. While it's never been easier to look better, it's also never been easier to get completely duped in the skin care and cosmetics aisles. Do your research to stay at the top of the game.
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