The Right Order to Apply Skincare Products for Maximum Benefits

Applying skincare products in the correct order, starting with cleansing, followed by serums, moisturiser, and sunscreen, maximises absorption and effectiveness for healthier skin.
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The Right Order to Apply Skincare Products for Maximum Benefits


A good skincare routine is more than just selecting the right products, it is about applying them in the correct order to ensure maximum absorption and effectiveness. Experts agree that layering skincare correctly can enhance the results, while an incorrect order may reduce efficacy or even cause irritation. 

Why Order Matters in Skincare

Skincare products are formulated with different consistencies and active ingredients. According to dermatologists, the general rule of thumb is to apply products from thinnest to thickest consistency. This allows lightweight serums to penetrate deeply before heavier creams create a protective barrier.

A study published in the Harvard Medical Schoolfound that water-based serums absorb significantly better when applied before heavier creams. Researchers noted that occlusive agents in moisturisers can hinder the penetration of active ingredients if applied too soon in the routine.

Step 1: Cleanser

The first step in any skincare routine is cleansing. A gentle, pH-balanced cleanser removes dirt, oil, and makeup without stripping the skin of essential moisture. Cleansing also preps the skin to better absorb subsequent products.

A study highlighted that using a cleanser with a mild surfactant can help maintain the skin barrier and prevent dryness. Foaming cleansers are suitable for oily skin, while cream-based or hydrating cleansers work well for dry and sensitive skin.

Step 2: Toner (Optional but Beneficial)

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Toners help to rebalance the skin’s pH after cleansing and can provide additional hydration or targeted treatment. Modern toners often contain soothing and hydrating ingredients such as rose water, hyaluronic acid, or niacinamide.

Also read: Self-Care For Kids: 5 Thoughtful Body Care Gifts To Get Them Started

Step 3: Serum (Active Ingredients First)

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Serums contain high concentrations of active ingredients, making them one of the most important steps in skincare. Depending on the concern, different serums may be used:

  • Vitamin C (morning): Protects against free radicals and brightens the skin.
  • Hyaluronic acid (morning/evening): Hydrates and plumps the skin.
  • Retinol (evening): Boosts collagen production and targets signs of ageing.

Studies have shown that layering antioxidants like vitamin C before sunscreen increases photoprotection, reducing skin damage caused by UV exposure.

Step 4: Eye Cream (If Needed)

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Eye creams are specifically formulated for the delicate skin around the eyes. Ingredients such as caffeine help reduce puffiness, while peptides and retinol can minimise fine lines. Since eye creams are lightweight, they should be applied before heavier creams.

Also read: Kojic Acid Or Vitamin C? Expert Shares Which Is More Effective For Pigmentation and Dark Spots

Step 5: Moisturiser (Lock in Hydration)

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Moisturisers help seal in all the previous layers and prevent water loss. They typically contain humectants (which draw in moisture), emollients (which soften the skin), and occlusives (which create a barrier). For daytime, a lightweight moisturiser is ideal, while nighttime routines benefit from richer formulations that support overnight repair.

Step 6: Sunscreen (Morning Only)

Sunscreen is the final and most crucial step in a morning skincare routine. It acts as a shield against harmful UV rays, preventing premature ageing and skin cancer. Dermatologists recommend using a broad-spectrum SPF 30 or higher daily.

Conclusion

Applying skincare in the right order ensures each product delivers its intended benefits without interference. The general guideline is to start with cleansing, move to lightweight serums, and finish with moisturiser and sunscreen. By following a well-structured routine, supported by dermatological studies, one can achieve healthier and more radiant skin.

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