Gone are the days when skincare was considered the exclusive domain of women. Across India, men are now moving beyond basic grooming, embracing skincare products and routines tailored specifically to their needs. This shift reflects a growing awareness that skincare is not just about appearances it’s an integral part of self-care and wellness.
In an interaction with OnlyMyHealth team, Dr Suma Divya, MD Dermatology and Managing Director, Derm Aura Skin, Hair & Aesthetics Clinic, said, “Skincare is now widely seen as an essential aspect of wellness rather than vanity, contributing to a broader understanding of masculinity.”
The Rise of Men’s Skincare Market
Historically, men’s skincare was limited to soap, shampoo, and shaving essentials. Today, the market offers an extensive range of products, including cleansers, serums, exfoliators, sunscreens, and advanced treatments. Brands have stepped up to address the unique characteristics of men’s skin, which tends to be thicker, oilier, and more prone to issues like ingrown hairs.
This change is fueled by a combination of social media influencers, celebrities, and ordinary men normalising skincare as part of their daily routines. Men are increasingly investing in products that not only enhance skin health but also boost confidence.
Benefits of Skincare for Men
Adopting a skincare routine has wide-ranging benefits. Regular care protects the skin from environmental damage, reduces early signs of ageing, and minimises irritation from shaving. For urban men frequently exposed to pollution, it provides a defence against clogged pores and breakouts.
“Ultimately, skincare serves as a daily ritual that fosters self-confidence and contributes to overall well-being,” shares Dr Suma Divya.
Also read: Skincare Fads: Is Retinol And Hyaluronic Acid Really The Holy Grail? Expert Unmasks
Essential Products for Men’s Skincare
Starting with the basics ensures effectiveness without overwhelming:
Cleanser: A mild cleanser helps remove dirt, oil, and pollutants while maintaining the skin’s natural balance. Formulas designed for men cater to their skin’s specific needs.
Moisturiser: Lightweight, non-greasy moisturisers infused with ingredients like hyaluronic acid provide hydration and help retain moisture without clogging pores.
Sunscreen: A broad-spectrum sunscreen is a must for preventing UV damage and premature ageing.
Exfoliator: Gentle exfoliation, once or twice a week, removes dead skin cells, reduces ingrown hairs, and improves texture.
Serums: Vitamin C, niacinamide, and retinol serums address specific concerns like brightening, anti-aging, and oil regulation.
Advanced Skincare Treatments for Men
Many men are exploring advanced procedures as complements to their daily routines.
“Bio remodelling treatments like Profhilo offer deep hydration and improved skin elasticity, reducing fine lines with no recovery time,” explains Dr Suma Divya.
Other popular options include laser hair removal using cutting-edge technology like Soprano Titanium, and hydrating therapies such as Viscoderm HydroBooster, which smooth wrinkles and enhance skin texture. These procedures offer targeted, long-lasting results, making them an attractive addition to men’s skincare.
Also read: Why Eco-Friendly And Cruelty-Free Skincare Is More Than A Trend
Building a Routine That Works
A skincare routine doesn’t need to be complicated. For beginners, starting with a cleanser, moisturiser, and sunscreen is sufficient. As consistency builds, men can gradually incorporate serums, masks, or treatments tailored to specific concerns.
With a variety of options catering to diverse skin types and preferences, it’s easier than ever to find products that integrate seamlessly into daily life. “Consistency is key,” emphasises Dr Suma Divya. “Visible results take time, but the long-term benefits for both skin health and self-confidence are undeniable.”
As the stigma around men’s skincare continues to dissolve, more men are realising that taking care of their skin is not just a cosmetic choice—it’s a vital investment in their overall well-being.