Menu Labelling Lowers Caloric Intake

By  , ANI
May 21, 2013

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Menu Labelling Lowers Caloric Intake

A study findings published in the American Journal of Preventive Medicine suggest that menu labelling has had an impact on caloric intake of individuals. According to the researchers, menu labelling has made more people aware of how many calories are in restaurant meals and have made them reduce their intake.

The researchers evaluated the effects of new requirements for chain restaurants to label their menu items with their corresponding calorie content by following restaurant patrons 18 months after implementation of the law—a longer period than previously published studies. They evaluated various types of chain restaurants, including burger restaurants, sandwich shops and coffee shops.

After the surveyors put regulations, more people reported being aware of the calories in the meals and. After 18 months, customers of taco restaurants consumed fewer overall calories and customers of coffee establishments consumed fewer calories from beverages. Women purchased fewer calories than men as a result of menu labeling, particularly at coffee establishments.

"It's not the single intervention, but one of several intersecting, overlapping strategies that encourage us to eat healthier foods and be physically active," said lead study author James Krieger, M.D., M.P.H., of the public health department of Seattle and King County in Washington.



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