On the 25th World AIDS Day, the international cricket community will come together to support the global fight against HIV and AIDS as part of the International Cricket Council's Think Wise partnership, in collaboration with UNAIDS and UNICEF.
Players and cricket officials in Australia- South Africa, India-England and Bangladesh-West Indies Test matches will wear red ribbons, the global symbol of support for people living with HIV and AIDS.
The South African skipper, Graeme Smith, who is in Australia for the ongoing Test series said: “As well as providing leadership on the field, as high-profile cricketers, we have an opportunity to make a difference beyond the boundary. The ICC has been helping raise awareness and reduce stigma about HIV and AIDS throughout my international career, and I will be joining players from around the world in encouraging people to Think Wise about this important topic on World AIDS Day.”
Holly Colvin, a member of England’s women cricket team recently spent two weeks in Kenya working with Cricket Without Boundaries, a charity that uses cricket to deliver HIV and AIDS awareness messages.
UICEF HIV/AIDS chief, Craig McClure said: “The Think Wise campaign has been encouraging governments, civil society and the broader public to get the facts about HIV and AIDS. UNICEF applauds the ICC’s ongoing commitment to keeping attention on HIV and AIDS, which is critical in reducing new infections in children.”
Steve Kraus, UNAIDS Regional Director for Asia and the Pacific added: "Through the Think Wise campaign, the ICC and the wider cricket community have helped people get facts about HIV and AIDS for the past nine years."
"The use of cricket as a force for social change this World AIDS Day will help keep this important topic in the public eye, raise awareness and reduce stigma and discrimination around HIV and AIDS in Africa, South Asia and the Caribbean and help us achieve our target of 'Getting to Zero' - zero new HIV infections, zero discrimination and zero AIDS-related deaths by 2015."
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