Greed is more common than altruism, according to a new study.
According to a new research, people are more likely to consider themselves when it comes to money.
The study named ‘paying it forward’, published by the American Psychological Association, noted that people are unlikely to extend generosity to others after someone has been generous to them and are likely to pay back greed with greed, creating a negative chain of reaction.
According to Kurt Gray, assistant professor of social psychology, The University of North Carolina-Chapel Hill, greed or looking for ourselves is more powerful than the true acts of generosity.
"The idea of paying it forward is this cascade of goodwill will turn into a utopia with everyone helping everyone. Unfortunately, greed or looking out for ourselves is more powerful than true acts of generosity," Gray said.
"The bulk of the research on this concept has focused on good behaviour, and we wondered what would happen when you looked at the entire gamut of human behaviours," he added.
In five experiments which involved money and work, participants who received generosity didn’t forward generosity. But people who are the victims of greed were likely to pay greed forward to a future recipient.
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