Subscribe for daily wellness inspiration

Like onlymyhealth on Facebook!

Study: Fatty Food Ads Triggering Obesity Epidemic

By  ,  Onlymyhealth editorial team
Jun 28, 2012
4.8 / 5(4 Ratings)

A recent research study claims that a mere sight of high calorie foods triggers hunger. The study puts advertisements on food responsible for obesity as they activate brain’s appetite control centre, leading to increased desire/craving for food. Moreover, the research explained that having drinks with added sweeteners can stimulate brain to crave for food. The study lashed out at the food promotions blaming them to be cause of overeating.

Functional magnetic resonance imaging (FMRI) technique was used to determine the brain responses of 13 obese young Hispanic women. Participants had two brain scans. In the first scan, they viewed images of high calorie foods, such as ice cream and cupcakes. The second scan noted the brain’s response to low calorie foods, such as fruits and vegetables. It was observed that pictures of high calorie food increased hunger and the desire for sweet foods.

The detailed study report was presented at the 94th annual meeting of The Endocrine Society in Houston, USA.

 

 

Related Articles
4.8 / 5(4 Ratings)
Write a Review
Post a Comment
Disclaimer +
Though all possible measures have been taken to ensure accuracy, reliability, timeliness and authenticity of the information; Onlymyhealth assumes no liability for the same. Using any information of this website is at the viewers’ risk. Please be informed that we are not responsible for advice/tips given by any third party in form of comments on article pages . If you have or suspect having any medical condition, kindly contact your professional health care provider.

Medical Miracle

India’s pregnant man?India’s pregnant man?