Sex sells, but differently!

By  ,  Onlymyhealth editorial team
Aug 19, 2011

Subscribe for daily wellness inspiration

Like onlymyhealth on Facebook!

Quick Bites

  • Advertising industry believes on the mantra that ‘sex sells’.
  • Men spend more than 40% more time looking at the face of a model in ad.
  • Women spend more time looking at the well toned torso and thighs of a model.

We all know how the advertising industry believes on the mantra that ‘sex sells’! But a recent research confirms that although sexually loaded ads capture popular imagination, men and women react to it in different manners. For the research, experts looked at the first reaction of men and women upon coming across a racy ad. Two ads featuring hot and sexy women were shown to a group of 50 men and 50 women. The ads were part of the ad campaigns of Reebok and H & M respectively.


sex sells


In both the ads, sexy women with well toned bodies were featured. It was seen that women spend more time looking at the well toned torso and thighs of the models and then on the price of the bikini that they are wearing. Men on the other hand, spend most of their time gawking at the breasts of the women’s images on display. The next thing to grab their attention was the torso and legs. However, when it comes to looking at the face of the model on display, it is the men who take the cake.


[Read: Have sex the Kamasutra way]


Men spend more than 40% more time looking at the face of the model in the ads and then shift focus to other features. Women on the other hand are not interested in the face of the models. The H & M ad had a sexy woman posing on a beach and the Reebok advert featured a sexy woman wearing a pair of shoes and nothing else.


[Read: Best herbs for sexual health]


There is however, one similarity in the way in which ads attract both men and women. Both parties are first attracted to the body and features such as toned abs and legs of the model rather than the information that it is trying to dissipate. This means that the message of the ad takes second place to the allure of sexy and hot bods!



Images: Shutterstock

Readm more articles in Sex & Relationships.

For more such stories, Download Onlymyhealth App.

Write a Review Feedback
Is it Helpful Article?YES2 Votes 41921 Views 1 Comment
Post a Comment

Though all possible measures have been taken to ensure accuracy, reliability, timeliness and authenticity of the information; Onlymyhealth assumes no liability for the same. Using any information of this website is at the viewers’ risk. Please be informed that we are not responsible for advice/tips given by any third party in form of comments on article pages . If you have or suspect having any medical condition, kindly contact your professional health care provider.

  • Biplab SenGupta18 Aug 2011

    It's not Necessary to make comment on first view or look....,Because I want to know more....Thanks.