A study published in Plastic and Reconstructive Surgery, the official medical journal of the American Society of Plastic Surgeons (ASPS), suggests that half of plastic surgeons use social media tools to market their professional practice.
According to study's principal investigator and senior author, Dr. Reza Jarrahy, an associate clinical professor of plastic and reconstructive surgery at Ronald Reagan UCLA Medical Center, plastic surgeons are the leaders among medical professionals in the development of interactive websites and promotion of their practices through social media platforms.
The survey of medical professionals found that around 50 per cent of plastic surgeons polled were using Facebook, Twitter and other social media platforms for business. The social media platforms is used by them to educate, engage, market to and directly communicate with patients and professional colleagues.
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