A new study has claimed that bright lights tend to make people more honest, altruistic and ethical, and less selfish. Various experiments were conducted and it was found that people in brightly lit room donated more than twice as much as those who lived in dimly lit ones. These people were more likely to help others.
Researchers from National Sun Yat-sen University in Taiwan said, "We provide the first experimental evidence showing that brightness appears to heighten the salience of morality to the individual, thereby leading people to perform ethical deeds, we suggest that brightness may enhance the self-importance of morality and thereby increase ethical behaviour."
The Independent reported that researches had carried out a series of experiments with three levels of brightness under 12, eight, and four florescent lights. One of the experiments asked men and women to play a game which involved sharing money between themselves and a stranger who was said to be in another room. The ones who were in the brightest room offered around 15 per cent more of the cash than those in moderately lit room, about 30 per cent more than the ones in the dimmest room.
The study was published in the Journal of Environmental Psychology.
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